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JointStoreE-CommerceGermany2023

Bilingual e-commerce platform with crypto payments

One catalogue serving two languages and three payment rails across web and mobile.

The challenge

Selling into both German and English-speaking markets from one catalogue means every product, category and checkout step exists twice, and drifts apart the moment either is edited independently.

Payment expectations differ too — a checkout that only offers cards loses customers who expect bank transfer, and a growing segment expecting crypto.

Our approach
01

One catalogue, two languages

Products, categories and content are served in German and English from a single source, keeping the storefronts in step.

02

Browse or search

Customers move through the catalogue by category or search, with detailed product pages carrying descriptions, imagery and customer reviews.

03

Pay how they expect

Checkout supports bank transfer, PayPal and cryptocurrency side by side.

04

Web and native together

The same commerce backend serves the web storefront and the React Native mobile apps.

What we built

The system, in specifics.

A bilingual e-commerce platform available in German and English.

Category browsing and search with detailed product pages and customer reviews.

Multiple payment options including bank transfer, PayPal and crypto.

Shared backend serving web and native mobile storefronts.

The product

What it looks like in use.

Storefront with category navigation and merchandising
Storefront with category navigation and merchandising
Native mobile storefront with search and deals
Native mobile storefront with search and deals
Shared catalogue across web and native apps
Shared catalogue across web and native apps
Outcome

What changed.

Two language markets served from one catalogue

Three payment rails supported at checkout

Consistent experience across web and native mobile

Next

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