SwingSmith · Sports Tech
AI golf swing analyser with a 10-position engine and in-app coach
Upload one swing from a phone and get a 10-position breakdown, 50+ metrics, and the single fix worth practising next.
Read case study →See SwingSmith live
Efficiency by design
We build AI that runsthe business.
Six disciplines, one partner. Applied AI, automation and secure engineering for governments, banks, hospitals and enterprises — delivered from Dubai, London, Muscat and Riyadh.
AI & Machine Learning
Dubai Municipality · feasibility studies read, benchmarked and generated
See the projectVodafoneDubai MunicipalityJindal SteelSecurity CirclesUmzugsauktionModernitySwingSmithTamo ScrubsJointStoreSerienflashVodafoneDubai MunicipalityJindal SteelSecurity CirclesUmzugsauktionModernitySwingSmithTamo ScrubsJointStoreSerienflash
Selected work
Named clients. Real systems.
SCORA · Enterprise
Security assessments that end in proof, not a PDF
A security assessment and remediation platform: nine frameworks, every gap routed to an owner, evidence checked and read by AI, and an auditor-ready closure record — in English and Arabic.
Read case study →See SCORA live
Nexus
NexusEnterpriseGlobal
The business card that never goes out of date
An NFC and digital business card platform that runs a whole company's cards from one console, in five languages, across the UK, Europe and the Gulf.
Next.js 16React 19TypeScript
Read case studySee Nexus live
AI Construction Estimator
Multi-client programmeConstructionUSA
Construction takeoff and bidding from architectural PDFs, in minutes
Reads architectural PDFs, detects the scale on its own, measures only the trade you work in, and returns quantities, labour hours and a bid — then pushes the work into your CRM.
Computer VisionDocument AIDeep Learning
Read case study
Voice AI Agent Programme
Multi-client programmeEnterpriseGlobal
Voice agents for appointment booking, rescheduling and cancellation
Natural-sounding voice agents that handle transactional calls end to end, with call-centre analytics behind them.
Voice AILLMsSpeech Recognition
Read case study
AI-Powered LMS & Proctoring
Security CirclesEducationGlobal
Three role modules — school, teacher and student — with computer-vision proctoring
A multi-tenant platform with three distinct role modules — school administrator, teacher and student — backed by computer-vision proctoring, a randomised question engine and automatic certification on pass. We also produced the entire curriculum that runs inside it.
AngularNode.jsPython
Read case studySee AI-Powered LMS & Proctoring live
School Management Platform
School operators, single-site and multi-branchEducationOman
One platform that runs a single school — or a whole group of them
A bilingual platform of fifty-five modules — admissions, academics, finance, HR, transport and governance — that a single school can run on its own, and a group can run across every branch from one place.
NestJSNext.jsReact Native
Read case study
Tamo Scrubs
Tamo ScrubsE-CommerceJordan
Multi-market Shopify commerce for a medical scrubs brand
A Shopify storefront selling medical scrubs and lab coats across nine markets, with multi-currency checkout and a deep fit and fabric matrix.
ShopifyLiquidJavaScript
Read case studySee Tamo Scrubs live
Have a process that should be running by itself?
Thirty minutes, and you leave knowing what it would take — even if the answer is that you do not need us.
What we do
Six disciplines. Fourteen capabilities inside them.
01
AI & Machine Learning
Dubai Municipality · feasibility studies read, benchmarked and generated
- Predictive analytics & forecasting
- Drift monitoring & retraining
- Document extraction
- Agentic AI
- RAG over your documents
- IoT & connected hardware
02
Computer Vision
SwingSmith · 10-position swing engine, 50+ metrics per upload
- Object detection & tracking
- Pose & joint-angle measurement
- Defect & quality inspection
- OCR in the wild
- Edge & real-time inference
- Measurement from imagery
03
Voice AI Agents
Agents that book, reschedule and cancel, and hand over with context
- Booking, rescheduling & cancellation
- Inbound & outbound calls
- Arabic speech recognition
- CRM & calendar write-through
- Escalation with context
- QA on every call
04
AI & Business Automation
Financial sheets populated and calculated straight from source documents
- AI agents & chatbots
- Approval workflows
- SAP, Oracle, Salesforce, Odoo
- System-to-system integration
- ERP data migration
05
Cybersecurity & Forensics
ISO 27001 readiness · forensic investigation across 1,100+ employees
- Managed SOC · SIEM / MDR 24×7
- Penetration testing & red teaming
- Digital forensics & incident response
- ISO 27001, PCI DSS, SOC 2
- Identity & access management
- Vulnerability management
- Security awareness training
- GRC & risk assessment
06
Product Engineering & Design
Web, mobile and commerce platforms shipped across four regions
- Dashboards, portals & internal tools
- iOS & Android apps
- Design systems & UX
- Smart contracts & DApps
- Motion, 3D & film
Where we work
Four offices. Clients across three continents.
Delivery teams in the Gulf and the UK, projects running across Germany, Switzerland and beyond. Close enough to sit in the room, distributed enough to follow the work.
Dubai
United Arab Emirates
London
United Kingdom
Muscat
Oman
Riyadh
Saudi Arabia
How we work
Five steps, and we stay for the last one.
01
Discover
We map how the work actually flows today — the handoffs, the workarounds, the spreadsheet nobody admits to.
02
Architect
We design the system end to end before writing production code: data model, integration surface, failure modes, and what happens when the model is wrong.
03
Build
Agile delivery in small teams, working to a documented process.
04
Deploy
Into your environment, against your compliance requirements, with the monitoring and audit trail a regulated operation needs from day one.
05
Operate
Systems drift. We stay on to retrain models, watch the metrics that matter, and keep the thing working after the launch photo.
Some projects shipped this year
A golf swing. A government filing. A patient callback.
Three systems we delivered this year. Nothing about them is alike except who built them — scroll each one to see how it actually works.
Flagship · SwingSmith
One swing in.
One fix out.
Upload a phone video. Get ten checkpoints, 50+ metrics and one fix to practise.
Read the SwingSmith case studySwingSmith
Sample swingTracking Address
Score–.–/10
0:00.0 / 0:03.2
01Capture
- Phone video · upload & queue
- Pose estimation
- P10 checkpoint engine
- 50+ metric scoring
- Priority fix + drill
- P1–
- P2–
- P3–
- P4–
- P5–
- P6–
- P7–
- P8–
- P9–
- P10–
Flagship · Dubai Municipality
It reads the study.
Then does the work after it.
A feasibility read, its Excel model filled and calculated from source, then judged against ISO and WHO standards.
01/06A submission arrives
Read the case studyfeasibility-study.pdf
Consultancy submission
Received
1.1 Development type. A mixed-use development on a municipal plot, delivered in a single phase.
4 Capital expenditure
Current prices, including fit-out and professional fees.
| Construction | AED 39.6m |
| Fit-out | AED 5.1m |
| Fees and contingency | AED 3.5m |
| Total CAPEX | AED 48.2m |
5 Revenue and operating costs
Revenue stabilises at AED 7.4m a year (Table 5.1). Operating costs, maintenance included, run to AED 3.1m a year (Table 5.3).
6 Financial assumptions
6.1 Cash flows are discounted at a real rate of 6.0% over a 20-year appraisal period.
6.2 No residual value is assumed at the end of the period. Sensitivities are in Appendix C.
feasibility-model.xlsx
Sample figures
Empty
—fx
Waiting for extraction
| A | B | |
|---|---|---|
| 1 | Item | ValueAED |
| 2 | Project | |
| 3 | Capital cost | |
| 4 | Revenue / yr | |
| 5 | Operating cost / yr | |
| 6 | Discount rate | |
| 7 | Life (years) |
InputsCash flowSummary
Gap analysis
Sample submission
Checking
Met 0Unevidenced 0Falls short 0
ISO 31000
- Risks identified and assessedMet
- Risks monitored over its lifeFalls short
ISO 14001
- Site environmental aspectsMet
- Legal requirements listedUnevidenced
WHO air quality
- Exposure vs guideline valuesMet
- Construction dust planUnevidenced
Flagship · Outcall Review Agent
It calls every patient.
Then it tells the board what they said.
An AI agent rings each patient after their appointment. Every call is analysed and filed to a department and clinician — automatically.
Read the case studyPatient follow-up
Step 1 of 6 · Appointment ends
MRQueued
Mrs Rahman
Cardiology clinic
- Appointment marked complete · Cardiology clinicBooking system event received
- AgentHello Mrs Rahman, it’s a short call about your appointment at the cardiology clinic this morning. How did it go?
- PatientwarmerThe consultation was very good. Dr Haddad explained my results clearly.
- AgentFollow-upI’m glad to hear it. Was anything harder than it should have been?
- PatientcoolerThe wait. Over an hour at check-in, and nobody told us why.
- AgentFollow-upThank you, that’s useful. Did anyone make it better?
- PatientwarmerThe nurse who called me through apologised and explained the delay.
after the call
How the patient felt
Waitingwarmercooler
start of callend
Themes, filed
WaitingPicked out once the call is scored.
- Cardiology clinicResults explained clearlyDr A. HaddadFollow-up letters slow
- Outpatient receptionWaits with no updateHard to find the clinic
- NursingDelays owned and explained
- PharmacyLong prescription queue
Sample departments, clinicians and themes.
Credentials
Staffed by people who hold the badges.
A team carrying the individual certifications that buyers of security services actually check.
Team certifications
- CISSP
- CISA
- CISM
- GIAC
- OSCP
- CEH
- ISO 27001 Lead Auditor
- GWAPT
- GCFA
- GCIH
- COBIT
- PRINCE2
- ITIL v3
- CCIE
- CCNA
Tell us what should be
running by itself.
Bring us the process that eats your team's week. We will tell you honestly what it would take to fix it — and if the answer is simpler than you expected, we will say that too.