
SwingSmith
AI golf swing analyser with a 10-position engine and in-app coach
Upload one swing from a phone and get a 10-position breakdown, 50+ metrics, and the single fix worth practising next.
Six disciplines, one partner. Applied AI, automation and secure engineering for governments, banks, hospitals and enterprises — delivered from Dubai, London, Muscat and Riyadh.
Dubai Municipality · feasibility studies read, benchmarked and generated
See the projectThree systems we delivered this year. Nothing about them is alike except who built them — scroll each one to see how it actually works.
Upload a swing from an ordinary phone. Ten checkpoints, 50+ metrics, and the one change most likely to help your next range session.
10 positions · 50+ metrics · one priority fix
Feel the club drop into the slot behind you, like pulling a bell rope, then let it approach from the inside.
Feasibilities read, forms and financial sheets filled and calculated from the source, then benchmarked against ISO and WHO standards.
It rings every patient and gathers the review on the call. Every conversation is then analysed automatically and resolved by department and clinician.
Every call scored and themed. Nobody listens back or tags it.
By department, by clinician, and across the hospital.
Twenty more are documented the same way — the client named, the stack listed, and every one open to read.

AI golf swing analyser with a 10-position engine and in-app coach
Upload one swing from a phone and get a 10-position breakdown, 50+ metrics, and the single fix worth practising next.

Construction takeoff and bidding from architectural PDFs, in minutes
Reads architectural PDFs, detects the scale on its own, measures only the trade you work in, and returns quantities, labour hours and a bid — then pushes the work into your CRM.
Voice agents for appointment booking, rescheduling and cancellation
Natural-sounding voice agents that handle transactional calls end to end, with call-centre analytics behind them.

Three role modules — school, teacher and student — with computer-vision proctoring
A multi-tenant platform with three distinct role modules — school administrator, teacher and student — backed by computer-vision proctoring, a randomised question engine and automatic certification on pass. We also produced the entire curriculum that runs inside it.

One platform that runs a single school — or a whole group of them
A bilingual platform of fifty-five modules — admissions, academics, finance, HR, transport and governance — that a single school can run on its own, and a group can run across every branch from one place.

Security posture assessment without the consultant invoice
A security, compliance and risk assessment platform that scores an organisation against NIST CSF 2.0, ISO 27001:2022 and an SME health check, then returns a prioritised action plan.

Multi-market Shopify commerce for a medical scrubs brand
A Shopify storefront selling medical scrubs and lab coats across nine markets, with multi-currency checkout and a deep fit and fabric matrix.

AI health report generation and lifestyle optimisation
Turning user health inputs into comprehensive personalised reports covering microbiome, hormonal balance and lifestyle.
Delivery teams in the Gulf and the UK, projects running across Germany, Switzerland and beyond. Close enough to sit in the room, distributed enough to follow the work.
United Arab Emirates
United Kingdom
Oman
Saudi Arabia
We pick the method per engagement rather than running every project through one set of ceremonies. The ceremonies are not decoration either way — they are how a client sees progress before the invoice arrives rather than after it.
A repeating loop. Fixed-length sprints, each ending in a working increment you can use.
The sprint goal, and what honestly fits inside it.
Fifteen minutes on progress, plan and whatever is blocked.
The increment. Done means shippable, not nearly finished.
Working software, demonstrated to you — not a status deck.
One thing the team changes before the next sprint starts.
Next sprint's work sized and ready, so planning is not a workshop.
A line, not a loop. Work is pulled when there is capacity and released when it is done.
Work arrives and is ordered by cost of delay, not by sprint boundary.
Pulled only when there is capacity. The limit is the discipline.
Released when it is finished, rather than held for a sprint end.
Scope with an end state runs Scrum. Work that arrives runs Kanban. Long engagements usually run both — Scrum while we are building it, Kanban once we are operating it — and we tell you which one you are in at kickoff rather than leaving you to infer it from the invoices.
We map how the work actually flows today — the handoffs, the workarounds, the spreadsheet nobody admits to. That map, not the org chart, is what we build against.
We design the system end to end before writing production code: data model, integration surface, failure modes, and what happens when the model is wrong.
Agile delivery in small teams, working to a documented process. Short cycles, working software, and no six-month gap between kickoff and something you can use.
Into your environment, against your compliance requirements, with the monitoring and audit trail a regulated operation needs from day one.
Systems drift. We stay on to retrain models, watch the metrics that matter, and keep the thing working after the launch photo.
A team carrying the individual certifications that buyers of security services actually check.
Bring us the process that eats your team's week. We will tell you honestly what it would take to fix it — and if the answer is simpler than you expected, we will say that too.