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Outcall · Voice review agent

It calls every customer, then tells the board what they said.

An AI agent calls every customer after service and gathers the review on the call itself. Every conversation is then analysed automatically and clustered into a picture of what is happening per department, per individual and across the whole organisation.

Ended
Follow-up callafter service · automatic
AgentHow did yesterday’s visit go?
CustomerThe engineer was great. Getting a callback took two days.
Agent · follow-upWho did you first speak to?
CustomerSomeone on the support line. I rang twice before anyone got back to me.
Themes · by departmentevery call
Support desk
Slow callbacksRepeat calls
Field service
Engineer praised by name
Product
Outcall Review Agent
Client
Multi-client programme
Industry
Enterprise
Region
Global
Year
2026

Not a survey. A conversation with every single customer — and an executive picture built out of all of them, assembled without a member of staff making a call or reading a transcript.

The problem

Almost nobody answers the feedback email.

Within a day

Feedback at its most accurate. Outcall calls here.

A fortnight later

Least accurate — and when a human team gets round to it.

Almost nobody responds to a feedback email. Businesses that depend on their public rating end up hearing from two groups only — the delighted and the furious — and learn nothing from the large silent middle where most of the churn actually hides.

Chasing reviews manually does not scale either. Asking staff to phone every customer costs hours nobody has, and the call quality varies with whoever happens to make it.

There is also a timing problem. Feedback is most accurate within a day of the service and least accurate a fortnight later, which is exactly when a human team gets round to it.

And even where feedback is collected, it usually stops at a score. Nobody has the hours to read hundreds of conversations and work out which department, which shift or which individual the pattern actually points to.

01 Trigger

Call every customer, not a sample.

The agent places its call shortly after the appointment ends, job completes or order ships — reading the trigger straight from the CRM or booking system. Everyone is called, not only the ones who would have opened an email.

  • Outbound voice agents, triggered automatically by CRM, booking or appointment-completion events.
  • Timed for accuracy — shortly after the appointment ends, the job completes or the order ships, not a fortnight later.
  • No sampling. The silent middle is called along with everyone else.
The same customers, after serviceSurvey link sent
Replied, delighted Replied, furious Never replied
By email, you hear from the two ends. The large middle — where most churn hides — says nothing. Illustrative.
02 Converse

Gather the review on the call itself.

Rather than reading a rigid survey script, the agent asks open questions, listens, and follows up on what the customer actually said. The feedback is captured inside the conversation — nothing is emailed afterwards and nothing is left for the customer to complete later.

  • Follow-up questions on what the customer actually said, not the next line of a script.
  • Barge-in. A customer can talk over the agent, and the agent stops and listens.
  • Multilingual speech recognition, so the conversation happens in the customer's language.
  • Human escalation with the conversation context already gathered.
Ended
Job completedoutbound · shortly after
AgentHello — I’m calling about the repair visit on Tuesday. How did it go?
CustomerFine, I think. He was quick.
AgentQuick in a good way, or did anything feel rushed?
CustomerA bit rushed. He had to come back — the part wasn’t on the van.
AgentThank you, that’s useful. Was the second visit sorted properly?
CustomerYes. Marco came back and fixed it properly the second time.
Multilingual speech recognition

Live feedback call with the review gathered in conversation. Sample calls.

03 Analyse

Analyse every conversation automatically.

Each completed call is processed and scored by the system itself. No coordinator listens back, no one transcribes, and nothing is manually tagged — the analysis runs across the entire call corpus rather than a sampled few.

No one listens back No one transcribes Nothing tagged by hand
Follow-up call · after serviceAttributed
  1. AgentHow did yesterday’s visit go?
  2. CustomerThe engineer was great. Getting a callback took two days.~
  3. AgentWho did you first speak to?
  4. CustomerSomeone on the support line. I rang twice before anyone got back to me.
  5. AgentSorry about that. And the engineer — do you remember his name?
  6. CustomerDaniel. He explained exactly what he’d fixed.
  7. AgentThank you. Anything we could have done better?
  8. CustomerJust call back when you say you will.

Each theme filed to a department, and to a person if named.

How the customer felt, across the call
▲ warmer▼ cooler— start to end of call →
Themes raised
Slow callbacksRepeat callsEngineer praised by nameClear explanations
Filed to
  • Slow callbacks Support desk
  • Repeat calls Support desk
  • Engineer praised by name Field service · Daniel K.
  • Clear explanations Field service · Daniel K.
04 Cluster

Cluster the findings into an executive picture.

Conversations group into themes — what is working, what is failing, and where — and the results resolve by department, by individual staff member and across the whole organisation. Leadership stops guessing which part of the operation has a problem.

  • Thematic clustering across the full call corpus — what is going well, what is failing, and where.
  • Reporting that resolves by department, by individual staff member and across the whole organisation.
By departmentevery call
Support desk
Field service
Reception
Deliveries

Conversations clustered into themes automatically, and resolved by department and by individual. Sample themes and staff.

How it's built

From a completed service to the board, with no one in between.

A completed-service event in the CRM triggers the dialler. The agent runs a speech pipeline with an LLM dialogue layer that gathers the review inside the call. Every completed conversation is then scored, clustered into themes, and attributed to a department and an individual before surfacing on the executive reporting layer.

01 Trigger
  1. CRM / booking event
  2. Outbound dialler
02 On the call
  1. Speech recognition
  2. LLM dialogue — review gathered on call
Human escalation, context attached
03 After the call
  1. Automated conversation scoring
  2. Thematic clustering
04 Reported
  1. Department / individual attribution
  2. Executive reporting
Outcome

What changed.

Every customer called, not just the ones who open email

The review gathered on the call itself, with nothing left for the customer to complete later

Every conversation analysed automatically — no staff member listens back, transcribes or tags

Recurring themes visible across hundreds of calls rather than sitting unread

Results resolved per department, per individual and across the whole organisation

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