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Multi-client programmeEnterpriseGlobal2026

It calls every customer, then tells the board what they said

Not a survey. A conversation with every single customer — and an executive picture built out of all of them, assembled without a member of staff making a call or reading a transcript.

The challenge

Almost nobody responds to a feedback email. Businesses that depend on their public rating end up hearing from two groups only — the delighted and the furious — and learn nothing from the large silent middle where most of the churn actually hides.

Chasing reviews manually does not scale either. Asking staff to phone every customer costs hours nobody has, and the call quality varies with whoever happens to make it.

There is also a timing problem. Feedback is most accurate within a day of the service and least accurate a fortnight later, which is exactly when a human team gets round to it.

And even where feedback is collected, it usually stops at a score. Nobody has the hours to read hundreds of conversations and work out which department, which shift or which individual the pattern actually points to.

Our approach
01

Call every customer, not a sample

The agent places its call shortly after the appointment ends, job completes or order ships — reading the trigger straight from the CRM or booking system. Everyone is called, not only the ones who would have opened an email.

02

Gather the review on the call itself

Rather than reading a rigid survey script, the agent asks open questions, listens, and follows up on what the customer actually said. The feedback is captured inside the conversation — nothing is emailed afterwards and nothing is left for the customer to complete later.

03

Analyse every conversation automatically

Each completed call is processed and scored by the system itself. No coordinator listens back, no one transcribes, and nothing is manually tagged — the analysis runs across the entire call corpus rather than a sampled few.

04

Cluster the findings into an executive picture

Conversations group into themes — what is working, what is failing, and where — and the results resolve by department, by individual staff member and across the whole organisation. Leadership stops guessing which part of the operation has a problem.

Flagship · Outcall Review Agent

It calls every patient.
Then it tells the board what they said.

It rings every patient and gathers the review on the call. Every conversation is then analysed automatically and resolved by department and clinician.

Conversation score50%
Analysed automatically

Every call scored and themed. Nobody listens back or tags it.

Resolved to the source

By department, by clinician, and across the hospital.

Outbound call · post-appointment
00:47
  • AgentHello Mrs Rahman — calling about your appointment at the clinic yesterday. Do you have a moment?
  • PatientYes, that's fine.
  • AgentHow was your consultation with the doctor?
  • PatientVery good. She explained the results clearly and didn't rush me.
  • AgentThank you. Was anything difficult — waiting time, reception, finding the department?
  • PatientNo, I was seen almost on time.
  • AgentThat's good to hear. And how would you rate the visit overall, out of ten?
  • PatientI'd say a nine. Reception could be clearer.
Call analysed · themes clustered · attributed to department and clinician
What we built

The system, in specifics.

Outbound voice agents triggered automatically by CRM, booking or appointment-completion events.

Natural conversational feedback collection with barge-in, follow-up questions and multilingual speech recognition.

The review captured within the call itself rather than deferred to a form or a link.

Automated analysis and scoring of every conversation, with no human transcription or manual tagging.

Thematic clustering across the full call corpus — what is going well, what is failing, and where.

Reporting that resolves by department, by individual and across the whole organisation.

Human escalation with the conversation context already gathered.

Outcome

What changed.

Every customer called, not just the ones who open email

The review gathered on the call itself, with nothing left for the customer to complete later

Every conversation analysed automatically — no staff member listens back, transcribes or tags

Recurring themes visible across hundreds of calls rather than sitting unread

Results resolved per department, per individual and across the whole organisation

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