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Multi-client programmeEnterpriseGlobal2026

Automated outbound voice agent for customer feedback and reviews

Post-service feedback collected by phone at full coverage, with sentiment triaged before it becomes a public one-star review.

The challenge

Almost nobody responds to a feedback email. Businesses that depend on their public rating end up hearing from two groups only — the delighted and the furious — and learn nothing from the large silent middle where most of the churn actually hides.

Chasing reviews manually does not scale either. Asking staff to phone every customer costs hours nobody has, and the call quality varies with whoever happens to make it.

There is also a timing problem. Feedback is most accurate within a day of the service and least accurate a fortnight later, which is exactly when a human team gets round to it.

Our approach
01

Trigger on the event, not the calendar

The agent places its call shortly after the job completes, order ships or appointment ends — reading the trigger straight from the CRM or booking system so the conversation lands while the experience is still fresh.

02

Hold a real conversation

Rather than reading a rigid survey script, the agent asks open questions, listens, and follows up on what the customer actually said. Callers can interrupt, digress and answer in their own words.

03

Score sentiment live, then branch

Sentiment is classified during the call. Satisfied customers are offered a direct path to leave a public review — SMS link sent while still on the phone. Unhappy customers are never pushed to review; the call routes to recovery and raises a ticket instead.

04

Feed the themes back

Every call is transcribed and analysed, so recurring complaints surface as themes across hundreds of conversations rather than sitting unread in individual survey responses.

Flagship · Outcall Review Agent

It calls every patient.
Not just the angry ones.

It rings every patient after their appointment and scores sentiment live. Happy ones get a review link mid-call; unhappy ones go to service recovery.

Live sentiment50%
Positive → review

Review link sent by SMS while still on the call.

Negative → recovery

Routed to a coordinator. No review request, ever.

Outbound call · post-appointment
00:47
  • AgentHello Mrs Rahman — calling about your appointment at the clinic yesterday. Do you have a moment?
  • PatientYes, that's fine.
  • AgentHow was your consultation with the doctor?
  • PatientVery good. She explained the results clearly and didn't rush me.
  • AgentThank you. Was anything difficult — waiting time, reception, finding the department?
  • PatientNo, I was seen almost on time.
  • AgentThat's good to hear. Would you be willing to share that publicly? I'll text you a link now.
SMS sent · review link delivered · outcome written back to the patient record
What we built

The system, in specifics.

Outbound voice agents triggered automatically by CRM, booking or order-completion events.

Natural conversational feedback collection with barge-in, follow-up questions and multilingual speech recognition.

Live sentiment classification that branches the call: review invitation for satisfied customers, service recovery for dissatisfied ones.

SMS review links delivered mid-call to the platform that matters — Google, Trustpilot or an app store.

Full transcription with theme and trend analytics across the whole call corpus.

Human escalation with the conversation context already gathered.

Outcome

What changed.

Every customer called, not just the ones who open email

Feedback captured while the experience is still fresh

Public review requests directed only at satisfied customers

Dissatisfied customers routed to recovery before they post

Recurring themes visible across hundreds of calls

Next

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